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KT&G Sangsangmadang Hongdae (KT&G 상상마당 홍대)
Place Category: Arts & Entertainment and Art Galleries
The Sangsangmadang is located right in the middle of the Hongik University district, better known as the Hongdae area. This is the city’s main student area and it’s a cauldron of vibrant energy and creativity. The eleven-story Sangsangmadang building houses a cinema, live performance hall, art gallery, and studio.
On the first floor, there is an art square, which displays and sells crafts and accessories handmade by designers. On the second floor is an art gallery displaying artwork by Korea’s contemporary artists, and work by Korea’s young artists is available for sale on the third floor, offering a glimpse into today’s young society in Korea. In the basement cinema, independent films from Korea and abroad are shown, and the underground live performance hall features various performances such as music, dance, and theater.